Taste of Plenty

A sustainable brand identity and promotional kit for an eco-friendly FMCG product. This project reimagines fish bone offcuts from local Bay of Plenty fisheries as a nutrient-rich bone broth powder, supporting small-scale fisheries while reducing waste. The brand draws inspiration from mātauranga Māori, utilising geothermal energy for production, and adopts reusable glass packaging to minimise environmental impact. The visual identity, inspired by lino printing, highlights the handmade and waste-conscious ethos of the brand, while positioning Taste of Plenty as a transparent, sustainable alternative within the FMCG market.